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Related: Pirates of the Caribbean 6: Why Disney is Rebooting the Franchise Disney's Lone Ranger Was Slated By Critics (& Had Lots Of Issues) Whether they preferred The Lone Ranger and Tonto in their original forms or felt the property needed to be re-imagined in a more authentic fashion (in terms of its representation of Indigenous Americans) to feel less antiquated, there were few people who seemed genuinely excited about the film ahead of its release.
Others took issue with Verbinski's deconstructionist approach to retelling The Lone Ranger's origin story, which he described as "'Don Quixote' told from Sancho Panza's point of view" in a 2011 interview with Hero Complex.
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There was already the controversy over Depp's casting as Tonto, despite the actor's claims of having Native American ancestry and intent to use the movie as a way to "chip away a little bit at the cliche," as he told the National Post in 2013. Its budget wasn't the only reason The Lone Ranger struggled to generate positive buzz ahead of its release, either. Their spending issues were also public knowledge by then, which resulted in a lot of negative early press for the film, even after the cast and crew took a salary cut to help with the larger costs. This all took place just a few months after the studio's motion-capture movie Mars Needs Moms had bombed at the box office (losing upwards of $144 million) and the budget for their then-unreleased John Carter had ballooned as high as $263 million, so there was added pressure on Disney to to get The Lone Ranger's budget under control before shooting began. The Mouse House was well-aware of that too, which is why they formally delayed production on the film in the summer of 2011 in an effort to reduce their expenditures.
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With an estimated budget of $225-250 million plus $150 million in marketing costs, The Lone Ranger would've unavoidably struggled to cover its costs, regardless of its general reception. Disney's Lone Ranger Was Far Too Expensive
In truth, however, there were already concerns about the expensive western well before it opened, and for reasons that go beyond questions about the public's interest (or lack thereof) in the reboot to begin with. Related: TRON: Legacy - What Went Wrong With Disney's Long-Awaited SequelĪfter Pirates trilogy helmsman Gore Verbinski came aboard as its director in 2010, Disney's The Lone Ranger had most of the pieces in place to become a hit. Of course, things didn't work out as planned and the film bombed at the box office three years later, losing as much as $160-190 million. In spite of those concerns (and hoping to replicate their recent success with the original Pirates of the Caribbean trilogy), the Mouse House recruited Pirates 1-3 writers Ted Elliott and Terry Rossio to write the film before later hiring Jack Sparrow himself, Johnny Depp, to play Tonto opposite then up and comer Armie Hammer as the lead.
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From there, the characters went on to star in a handful of theatrical films, including a pair of movies released as part of the TV series in the '50s (with Moore and Silverheels reprising their roles).īy the time Disney started working on a Lone Ranger movie reboot in the late 2000s, it had already been close to thirty years since the character's most recent appearance on the big screen (in 1981's The Legend of the Lone Ranger), which begged the question of whether the property was actually commercially viable anymore. Created for radio in the 1930s, the onetime Texas Ranger-turned masked vigilante known as The Lone Ranger would quickly go on to become a pop cultural icon in the first half of the 20th century and make the jump to television in 1949, with Clayton Moore and John Hart playing the titular role opposite Jay Silverheels as his Native American comrade Tonto. Here's everything that went wrong with Disney's The Lone Ranger.